H&M hits Cape Town. Triple yay!

H&M is opening its first store in Cape Town in October 2015 at the V&A Waterfront. Yay!

The store will be one of the largest in the world and the flagship store of South Africa, with two whole floors of gorgeous, affordable fashion.

“We are very happy to finally open our first store in South Africa and bring our future customers what H&M is known for the world over – fashion and quality at the best price in a sustainable way,” says Pär Darj, Country Manager for H&M South Africa. “We are also extremely proud of our newest H&M employees as we have found a wonderful team for our store,” he adds.


The store will open with the H&M Studio collection for women that fuses modern eclectic with a classic twist. Silhouettes are playful with exaggerated curves and the collection sees the introduction of oversized shapes worn with neat and nipped pieces.

For men H&M is about personal style, with a collection full of masculine, wearable pieces that together create a modern wardrobe of adventure and individuality.

We are really excited. Meep!

— Emily


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