Tag Archives | spring summer fashion

What Poetry has in-store for summer

Yesterday I attended the launch of the Poetry ss2017 collection of clothing, footwear and home wear. They have got it so right, encapsulating all the feels of this season through the celebration of “new growth”.

The launch was like walking into a neglected meadow – a bombardment of greenery, blossoms and a sense of calm.

“As days get hotter and we enter high summer, we increasingly want clothes that are comfortable, feminine and above all effortless,” said Mari Lochner, Poetry Buyer. “We also noted the growing resistance to previous seasons’ focus on fast fashion and heeded shoppers’ demand for quality items and classic cuts that will last for many seasons to come.”

The entire spring/summer offering will be available in Poetry stores and at www.poetrystores.co.za from this month.

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I got creative with nature too, designing my own arrangement of beautiful, wild greenery all in the theme of summer and new life…

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Pictures by Bryan Viljoen

— Emily

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